About
Highly accomplished Product Designer with a proven track record of transforming complex business challenges into intuitive, high-impact B2B, Fintech, and SaaS solutions. Expertly blends creative vision with strategic thinking to deliver user-centric designs that enhance functionality, drive engagement, and generate measurable business value.
Work
Chicago, IL, US
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Summary
Currently leading product design initiatives at Bectran, a B2B SaaS platform, to enhance credit automation solutions, significantly improving efficiency and user experience.
Highlights
Launched the first-ever Design System with 30+ reusable components, reducing build time by 40% and saving $50K in engineering costs through improved developer handoff.
Introduced Gemini OCR and AI for fraud/news reports, enabling Credit Analysts to validate documents and act 30% faster on risk-related insights.
Redesigned collections workflow through competitive benchmarking and surveys, minimizing operational delays and eliminating over 120+ support tickets annually.
Led end-to-end design of credit reporting and monitoring tools, integrating with credit bureaus to deliver insights 10% faster.
Unified financial workflow by integrating payments, collections, and credit data into a single Cash App, reducing data retrieval steps from 10 to 2.
New York, NY, US
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Summary
Redesigned the customer-facing website for Majestyk Apps, a B2B Digital Studio, significantly improving user engagement and task completion.
Highlights
Redesigned the customer-facing website using design thinking and behavioral insights, decreasing bounce rate by 15% and increasing time on page.
Initiated heuristic evaluations and developed wireframes, sitemaps, and interactive prototypes, boosting task completion rates by 20% through validated improvements.
New York, NY, US
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Summary
Developed scalable design solutions and accessible data visualizations for PulsePoint, a B2B healthcare marketing platform, enhancing consistency and user interaction.
Highlights
Built a scalable design system, adopted by 3+ teams (20+ designers and developers), expediting prototype delivery by 40% and ensuring consistency.
Implemented accessible data visualization components with light/dark mode compatibility, increasing user interaction by 14%.
Mumbai, Maharashtra, India
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Summary
Modernized enterprise applications for Tata Group, enhancing user experience and streamlining decision-making processes for board members.
Highlights
Modernized Tata Group's Board and AGM application across iOS, Android, and web, reducing decision-making complexity by 25% for board members through responsive layouts and new features.
Led user feedback loops, A/B testing, and iterative refinements, cutting cognitive load by 15% for 15+ directors.
Mentored 6 junior designers, accelerating sprint velocity by 20% and reducing QA iterations by improving design consistency and quality.
Collaborated cross-functionally with PMs, engineers, and researchers using Agile Scrum to deliver enterprise-ready prototypes, ensuring accessibility, performance, and scalability.
Pune, Maharashtra, India
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Summary
Designed and developed a visually engaging mobile app for an NGO, significantly increasing productivity and user adoption.
Highlights
Created a visually engaging mobile app for an NGO, modernizing record-keeping activities and increasing productivity by 22%.
Conducted in-depth user research, including 15+ interviews and surveys, to develop personas and define user needs for intuitive workflows.
Education
Thomas Jefferson University
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M.S
User Experience & Interaction Design
MIT Institute of Design
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Master of Design
Graphic Design
Mumbai University
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Bachelor of Commerce
Commerce
Awards
17th Annual PhillyCHI Design Slam
Awarded By
PhillyCHI
Designed an interactive kiosk solution for Mighty Writers, enabling children to craft stories and print them as keepsakes.
TCS SPOT Award
Awarded By
Tata Consultancy Services (TCS)
Recognized for agile delivery of innovative design solutions under tight deadlines to TATA BoardApp and AGM app.
TCS SPOT Award
Awarded By
Tata Consultancy Services (TCS)
Recognized for agile delivery of innovative design solutions under tight deadlines to TATA BoardApp and AGM app.
Skills
Software Skills
Figma, Figjam, Sketch, Adobe XD, Adobe Creative Suite, Atlassian Jira, Maze, Optimal Workshop, Google Analytics, Miro, Balsamiq, Dovetail, User Zoom, HotJar, SaaS, Asana, ZeroHeight.
Design Skills
Design Thinking, Information Architecture, Cognitive Psychology, Wireframes, Visual Design, WCAG Accessibility, Design Systems, Rapid Prototypes, Animation, Product Design, Mockups, Heuristics Evaluation, HTML.
Research Skills
Surveys, Semi-Structured Interviews, Tree Testing, A/B Testing, Usability Testing, Persona Development, Journey Mapping, Story Boarding, Empathy Mapping, User Stories, User Flows.